By Susan Sweeney CA
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Extra info for 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
A consistent-looking and wellpositioned navigation bar with functioning links is the key to efficient site navigation. Your visitors should be able to get anywhere they want to go on your site in three clicks or fewer. Develop an effective navigation bar as previously described. , sites consisting of more than eight to ten major sections), it is a good idea to include a site map that users can access from any page in your site. 2, are usually text-based lists that name all of the site’s pages and their content.
Using backgrounds that are too busy obscure your text and do not provide a pleasant viewing experience for your visitors. Only certain colors show up properly on certain backgrounds. A light background with dark text is easiest on the eyes. White text displays best on black backgrounds, and black text is most readable on white backgrounds. Of course, you can use other color schemes, but choose your scheme carefully, as mentioned. There is nothing worse than a Web site that is unreadable. Also, be mindful that some people might print pages from your site.
See Chapter 27 for more information on Web traffic analysis software and the reports you can access. 30 101 Ways To Promote Your Web Site Your Web site should steer clear of scrolling marquee text. Scrolling marquees are difficult to read and are not compatible with all browsers. Simply post text directly on your pages if you have something important to say. Other Notes Your home page should be 50 KB or less and should be disHome page played on no more than one or two screens. Studies have shown that visitors rarely wait beyond 15 seconds to download a site.