By Perry Marshall
Guided through famed advisor and best-selling writer Perry Marshall, revenues and advertising pros retailer eighty percentage in their money and time via zeroing in at the correct 20 percentage in their industry then follow 80/202 and 80/203 to achieve 10X, even 100X the good fortune. With a robust 80/20 software program device (online, integrated with the book), and agents discover the best way to decrease time-wasters; promote it to hyper-responsive purchasers and stay away from tire-kickers; achieve coveted positions on se's; differentiate themselves from opponents and achieve esteem of their market. With the incorporated instruments they’ll see precisely what quantity of money they’re leaving at the desk, and the way to place it again of their wallet. will establish untapped markets, high-profit possibilities and incremental advancements, gaining time and bigger revenue power. Supported through on-line instruments from Marshall, together with The 80/20 energy Curve, a device that is helping you spot invisible funds, and a...
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Extra resources for 80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More
Now I was operating on a different set of rules, and I was much more successful. THE SEVEN CARDINAL RULES OF THE 80/20 SALES PRO These are the seven cardinal rules of the 80/20 sales professional:1. No cold calling. Ever. You should attempt to sell only to warm leads. 2. Before you try to sell anything, you must know how much you’re willing to pay to get a new customer. 3. A prospect who “finds” you first is more likely to buy from you than if you find him. 4. You will dramatically enhance your credibility as a salesperson by authoring, speaking, and publishing quality information.
No exaggeration. —MICHAEL ARNOLD, PRESIDENT, THE NATURAL FERTILITY EXPERTS LTD, LONDON, UK As of today for 2013, my client base is down 23 percent; revenue is up 43 percent. It’s like I was in second gear for a year, and now I’m in fourth. More speed, less RPM. —ADAM LIBMAN, LIBMAN TAX STRATEGY I bought the Perry Marshall marketing system quite a few years back, his book, Ultimate Guide to Google AdWords, white papers course, and a few other very useful courses and seminars and implemented them.
Deservedly, Perry’s now stepped into the mainstream and is no longer the best-kept secret of niche entrepreneurs. The unique tools in this book are game-changers for anyone looking to take their business to the next level. —JOHN CARLTON, LEGENDARY COPYWRITER AND PRESIDENT, MARKETING REBEL INC. Perry Marshall’s teaching on 80/20 was so riveting I cancelled my appointments for the afternoon and read the entire manuscript. It is a gold mine in insight and depth. I am still processing it! —LANCE WALLNAU, PRESIDENT, LANCE LEARNING GROUP I’ve read well over 1,000 business books and 80/20 Sales and Marketing is among the top ten for actionable strategies to fast impact your bottom line.