Download A User Guide to the Creative Mind by Dave Birss PDF

By Dave Birss

Creativity is surrounded by means of such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of suggestion to muses instead of humans. This e-book exposes creativity as a method. It indicates that there are specific steps you want to stick to ahead of you may be struck by way of that second of artistic genius. It exhibits you the way to get your brain into the fitting position to return up with principles. And it grants a few strategies that can assist you strategy difficulties in numerous methods.

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Extra info for A User Guide to the Creative Mind

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If you work with good people, they’ll add to your idea. (The wrong kind of people will poke holes and make your idea smaller. ) Make no mistake, you’ve not arrived yet. There’s still some work to be done. You need to spend time growing and developing those ideas. Try playing with the tone of the copy. Try playing with the balance of the layout. Turn it all upside down and see how it feels. Look at the interaction and transitions in your digital work. Again, the inspiration you’ve gathered from the real world can play a big role here.

WHAT’S THE LOGICAL CONCLUSION? Be sensible. Be logical. If what you’re being asked to say is true, it’ll have consequences. Try changing the focus of the brief. If you’ve been asked to say that a car is fuel-efficient, change your proposition to the fact that it saves you money; or it prevents you from having to make too many stops at a petrol station; or it makes the fuel gauge a very boring thing to look at. If your proposition is about a cure for the common cold think about the doctor’s surgery being empty; or a doctor being bored in their office; or a supermarket doing a special on their surplus order of hankies; or someone having to come up with a better excuse to pull a sickie.

There lies the path to mediocrity. I suggest that at this point you persevere. Do your best to push through the barrier and you’ll hit another flow of ideas. And then you’ll run dry again. Your head will be in a spin and you won’t be able to think straight. That’s exactly where you want to be. Now it’s time to walk away and put your mind on something else. Doodle on your pad. Do a Sudoku. Play some music. Go to an art gallery. Have a sleep. All that stuff moves the thinking from the conscious front part of the brain to the more powerful back part of the brain.

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