Download Always Be Testing: The Complete Guide to Google Website by Bryan Eisenberg PDF

By Bryan Eisenberg

Cease guessing, begin trying out, and revel in larger good fortune together with your site.

If you’re searching for extra leads, revenues, and make the most of your web site, then glance no additional than this professional advisor to Google’s loose A/B and multivariate site checking out software, Google site Optimizer. well-known internet affiliate marketing guru and ny instances bestselling writer, Bryan Eisenberg, and his leader scientist, John Quarto-vonTivadar, assist you try out and track your website to get extra viewers to touch you, purchase from you, join your providers, or take ecocnomic activities in your web site. This useful and easy-to-follow reference may also help you:

  • Develop a checking out framework to fulfill your ambitions and goals
  • Improve your site and circulation extra of your consumers to motion
  • Select and categorize your services and products with a customer-centric view
  • Optimize your touchdown pages and create replica that sells
  • Choose the easiest attempt for a given program
  • Reap the fullest advantages out of your trying out event
  • Increase conversions with over 250 trying out principles
  • Save $25 on Google AdWords with coupon integrated within the e-book

Take the guesswork from your internet online affiliate marketing efforts. allow consistently Be checking out: the total advisor to Google site Optimizer exhibit you why you'll want to try, tips on how to try, and what to check in your website, and eventually, assist you become aware of what's most sensible on your web site and your final analysis.

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Extra resources for Always Be Testing: The Complete Guide to Google Website Optimizer

Example text

Making changes based on business cycles and market circumstances. com has spent many years testing this area, but it has also tested countless other variables. It has tested the size and viewing options of product images, it has tested images on the left vs. the right side, and it has tested where to put product reviews. com has tested it. And will keep testing it. ” Online, your site visitors have the gold. You need to play the game their way. From a more empathetic point of view, there is also that moral Golden Rule.

It demonstrably increases conversion. Lifts of 25 percent are not uncommon, and if you apply the testing frameworks we discuss in Chapters 8 and 9 of this book, you can see even more dramatic results. • It provides access to discussion groups, tutorials, web seminars, and Google Authorized Consultants. Like us. • It allows you to perform both A/B and multivariate testing. • It works with all your traffic, no matter how that traffic makes it to your site. • Your testing and analytics information is secure, and you can keep it completely private.

Remember, you do not want to beat out your current version by small percentages; you are looking for significant increases. Make sure you define what will constitute success before you start testing. You can base your criteria for success on a target number of conversions or sales or an improvement overall (lift), or you can measure results over the course of a predetermined time period. The beauty of Website Optimizer is that it takes care of the math and shows you which elements or combinations of elements will work best for you.

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